Transcript

• Speaker Introduction: Are you ready for 2D Barcodes?
• Hi, my name is Chris Latta. I'm the director of business development here at Kwik Lok Corporation. Are you ready for 2D barcodes? Let's find out.
• What topic or trend does this session cover, and why is it important?
• In our session, we're going to be discussing the important changes that are coming to the world of UPCs and 2D barcodes. We're gonna be talking about all the different opportunities that a 2D barcode provides consumers, retailers, and people along the supply chain. We're gonna be looking forward to discussing all of the key attributes that will help tie together a very fragmented world into a single source of truth. 2D barcodes allow us to do that, and I'm looking forward to sharing that with you.
• What will attendees learn from this session?
• Attendees are going to learn about the Sunrise 2027 initiative and how the changeover from the traditional 128 barcode to a 2D barcode is unlocking enormous potential not only for the track and trace world but for brand storytelling, marketing in general, and also connecting and immersing your consumer in your brand today. That is the unique opportunity that lies in front of us with 2D barcodes, and I'm looking forward to sharing more about that with you.