Transcript

• Session Spotlight: Brand Building Storytime
• My name's Stefani Pollock. I've spent nearly 20 years building brands that empower bakers from Cupcake Project to the Bake Fest and beyond. I'm here to talk about what really fuels long-term growth in this industry.
• What will attendees learn from this session?
• In my session, I'm sharing the real stories behind how I built businesses that support bakers, from digital platforms to live events, what worked, what flopped, what I'd absolutely do again. If you're growing something of your own, this one is for you.