Transcript

• Session Spotlight: Matching a Flavor to Your Brand
• My name is Pamela Oscarson, and I am a senior manager of McCormick's Consumer and Market Insight team supporting flavor solutions. With more than 19 years in the flavor industry, I have created industry-leading consumer insights programs by putting the consumer at the center of our research.
• What topic or trend does this session cover, and why is it important?
• The flavor of any product is extremely important, and with all of the technical and labeling considerations involved in selecting the right flavor for your product, it can be easy to overlook the critical relationship flavor has with your brand and product positioning. Flavor is a key link between your product and the benefit it offers to your target consumer. This session explores how to best match a flavor to your brand and product based on its descriptive attributes, and what your brand and product promise to the consumer.
• What will attendees learn from this session?
• In this session, we will focus on identifying your target consumer and determining the right flavors that align with your product attributes. By doing so, you will exceed your consumer's taste expectations and set your product apart in the market.