Transcript

• Session Spotlight: How the European hotdog market got disrupted.
• Hi. During the IBAE, we had the pleasure of hosting a session about the disruption of the hotdog market in Europe.
• What topic or trend does this session cover, and why is it important?
• During the IBIE, we have the pleasure of hosting a session where we will share experience from Europe, how we have had disruption of the market. We will give you insight into how this traditional sliced hotpot bun changed into a grilled hotdog bread, and this is what the future will look like of breads.
• What will attendees learn from this session?
• During the IBAE, we had the pleasure of hosting a session about the changes we see in Europe of the hotdog market. We have seen new markets and we have seen new distribution channels and we have seen new products such as the drilled hotdog. We welcome you to the session where we will give you insight in market and development.