Transcript

• Session Spotlight: Content Marketing for Retail Bakery Sales
• Hi, I'm Emily of British Girl Bakes, and I'm a content creator. I've been making cakes for 13 years and filming them professionally for content creation for almost 8 years. Before that, I owned and managed for bakeries. Now I teach online and I've taught over 25,000 people on my online courses, and half a million people, actually over 500 million people, follow my cake decorating on social media.
• What topic or trend does this session cover, and why is it important?
• At IBIEducate, I'll be speaking about content marketing for retail bakery sales, how you can use photo and video of what you already do in your bakery to attract new customers, build brand loyalty, and ultimately increase bakery sales and revenue.
• What will attendees learn from this session?
• By the end of my session, you'll be able to develop a content strategy, create photo and video content in a bakery environment, and use that content to grow your brand, find new customers, and increase your sales.