Transcript

• Session Spotlight: The Power of Enrichment
• Hi, I'm Toby Amador. I'm a registered dietitian and Wall Street Journal bestselling author of 11 cookbooks. I'm thrilled to be speaking at IBIE 2025, and I'm partnering with the Grain Foods Foundation to bring you an informative session titled The Power of Enrichment Enhancing Nutrition and Leading the Past, Present, and Future of Functional Foods. Before functional foods became a trend, enrichment laid the foundation, making grain foods, particularly baked goods, the original functional food. This presentation explores the vital role of enrichment in enhancing the nutritional value of foods and shaping the future of ever-growing functional food trends. So what will you learn from my session? The differences between fortification and enrichment, along with a deeper understanding of the processes involved from a nutritional perspective. Plus, I will address common misconceptions about enriched foods, particularly the debate between synthetic and natural nutrients, providing evidence to debunk prevalent myths, which is one of my favorite things to talk about. As the functional food landscape continues to evolve, I'll tell you how the grain food sector is positioned to innovate and lead this movement. So, what am I looking forward to at IBIE 2025? All the delicious baking innovations, and did I hear they'll be doughnuts? I hope to see you in September.