Transcript

• Session Spotlight - Rising Tastes: Exploring Consumer Trends in the Bakery Segment
• Hello bakery enthusiasts. I'm Keith Albright, senior consumer insights manager for Bakery and Confectionery categories with Cargill, and I'm Chris Prokopanko, category intelligence manager for Bakery and Confectionery.
• What topic/trend does this session cover and why is it important?
• We're looking forward to spending some time with you to discuss the top trends and consumer behaviors impacting the sweet baked goods industry today. When we get together at IBIE 2025 in September, Chris and I are going to share with you recent learnings from our foundational insights study, Sweet Delights, as well as how those learnings are impacting our industry today.
• What will attendees learn from this session?
• Our approach with sweet delights was to look at the categories that span sweet baked goods from doughnuts to cakes to cookies and more. We'll look at how consumer needs differ across the categories and how each category measures up to those specific needs. We'll also look at recent performance trends in the market and how meeting the discerning needs of the sweet baked goods consumer can actually impact category performance.