Transcript

• Session Spotlight: Sweet Cravings & The Consumer
• Hi, I'm Carrie Rock. I work for McCormick as a product manager, specializing in macro trends and consumer insights in the suite space.
• What topic or trend does this session cover, and why is it important?
• During our session, sweet cravings and the consumer will look at what it really means to crave sweet goods. We'll look at the various vectors that define a sweet craving. What triggers consumers to crave? The types of different craver persondas and flavor profiles that are considered the most craveable. Knowing your consumer and how to satisfy their cravings can greatly help you in crafting the best product for them.
• What will attendees learn from this session?
• Our session Sweet Cravings in the Consumer is meant to help you have a deeper understanding of what cravings are, identify the right profiles to satisfy the cravings of your consumer, and inspire some new ideas or thoughts for different innovation and format, packaging, or flavor profile within your products or brands. We hope you walk away knowing more about how to reach your consumers and what type of craver you are.