Transcript

• Session Spotlight: Insights Into Generational Marketing
• I'm Mari Rydings, the editorial director of the Avant Food Media, the publisher of commercial Baking and Craft to Crum. I've spent several years covering the trends, innovations, and operational challenges of both commercial and retail bakers. I'm excited to be a first-time speaker at IBIE.
• What topic or trend does this session cover, and why is it important?
• In my presentation Insights into the new age of Generational Marketing, I'll share how social media has turned traditional brand marketing on its head with consumers craving brand experiences and connections like never before. I'll also share the latest trends and social media strategies for attracting new fans while retaining loyal ones. Hope to see you there.
• What will attendees learn from this session?
• I hope attendees will gain 4 takeaways for my presentation on generational marketing. The first is ideas for leveraging social media data and trends to reach consumers. Next is the power of engaging with consumers online. Third, a better understanding of what each generation values and expects from the brands they support. And 4, a sneak peek about what's on the horizon. And here's a hint Gen Alpha is definitely on the way. Hope to see you there.